Logan Paul is back on YouTube in typically repulsive fashion — but it appears that the streaming service is not amused.
Early Friday morning, YouTube announced on Twitter it would “temporarily” cut Logan Paul off from video ad revenue.
In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels.
— YouTube Creators (@YTCreators) February 9, 2018
Logan Paul took a month-long “break” from YouTube following backlash to his posting footage of a suicide victim in Japan’s Aokigahara “suicide forest.” After widespread anger and controversy, Paul expressed remorse, donated money to suicide prevention, and temporarily became a prominent spokesperson for mental health.
But in his return video, many argued he struck the wrong note, seemingly bragging about his accomplishments while also playing the victim. He has also posted provocative videos from his trip to Japan and encouraged his viewers to take part in the (lethal) Tide Pod challenge in a now-deleted Tweet.
In a statement, YouTube told Mashable that monetizing videos in which Paul tasers a dead rat and takes a fish out of a pond to give it CPR (ugh) violate its advertising standards:
After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels. This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community.
It’s not the first time YouTube has tried to control Paul’s antics by cutting off cash. On January 10, they removed Logan Paul’s channel from its preferred ad platform and cancelled a YouTube Red show he was starring in. Then, five days later, YouTube rolled out new advertiser guidelines and put a new emphasis on human moderators in order to prevent creators from making money on videos that include hate speech, child exploitation, and other videos they deem questionable.
YouTube “will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great,” wrote Neal Mohan, chief product officer, and Robert Kyncl, chief business officer, in a blog post at the time.
Friday’s decision to cut Paul’s videos off from ad revenue seems to be evidence of this new policy in action, with a public slap on the wrist for good measure. Of course, that won’t stop Logan Paul from making money from his merchandise, which he consistently peddles on his channel amongst his tasteful jokes — and which he’ll probably pushing harder than ever:
Anyway, I would watch for Logan to push his merch even harder in his vids now (if that’s even possible?!?). Both Paul bros are merch machines, their vids are really just vehicles to sell merch. It’s their 2nd biggest rev stream huge portion of their income that YT can’t take away
— Taylor Lorenz (@TaylorLorenz) February 9, 2018
Paul, who describes himself as a “maverick,” has yet to publicly respond.